Care Detergents Private Limited (aka CDPL) is one of the fast growing consumer goods company in India. It has its head-office in Kanpur City of Uttar Pradesh (UP) in India, which is considered as commercial hub of UP. Kanpur is a business city having numerous manufacturing, trading, EXIM, etc. unit. It has heavy industries to MSME (SME) units catering not only to local market in India but also to global market. Detergent powder and cake is one such product which is manufactured and traded here at a very high scale for markets across India.

CDPL has established itself as one of the leading consumer goods company in UP & surrounding states and is engaged in sales & marketing of household product of everyday use - namely detergent powder and cake.

The company Care Detergents Private Limited was founded in the year 2003 by Mr. Jitendra Kataria and Mr. Kamal Kataria. They are the sons’ of Shri. Vishan Das Kataria who was in this business since 1980. Inspired by their father’s hard-work, dedication and success the duo formed this company, Care Detergents Private Limited (CDPL in short) under his strict guidance, professional experience and expertise of over 2 decades.

CDPL is a marketing company in the domain of detergent powder and cakes, though of late it has bought under its ambit some other cleaning & washing products for everyday use – dish wash bar (for cleaning utensils) and toilet soap (for personal care).

It’s flagship brand is Vidisha detergent powder and cake. Others popular brands are “Soro” dish wash bar and “Zio” toilet soap. Vidisha detergent is now a well-established and popular brand name in the market. It is increasingly becoming the first choice of consumers in many of the markets it is catering to by virtue of its quality, features and low price. Soro & Zio are also catching up the market at a surprisingly speed, like its flagship brand – Vidisha.

Having existence in the market for over two decades it has gained enormous experience & expertise in understanding consumers’ needs and expectations. As a result the company is able to cater quality products to consumers at a highly competitive price in the market primarily dominated by multinationals. It has always assured its customers that they can rely on it’s products for their quality, ease of use and low price for their daily household needs.

The company ensures that every product it brings to the market is thoroughly tested and for this it has an in-house state-of-the-art R&D lab and other testing facilities managed by a team of highly qualified and experienced professionals who strive hard to help the company bring the best products in the market adapting to the needs of customers in the ever changing marketing trends and increasing customer expectation.

The company has its head office in Kanpur (UP) and multiple branch offices in – Ahmedabad (Gujarat), Gwalior (MP), Satna (MP), Gaziabad (UP). As a part of it’s expansion plan, the company is planning to market its products in few more Indian states very soon. It has the distribution network over 350 distributors and dealers across India.

CDPL is always committed to responsible marketing and advertising of its products. It’s Marketing and Advertising strategy consists of regular print ads in leading newspapers and commercial for radio/FM, TV channels and multiplexes. It also gets installed hoardings and signages on highways and prominent places in the Cities/markets in general and also sometimes goes for selective sponsorship of city based events for its brand recognition.

Today Vidisha is so well recognized that it's commercials, for print & digital media are endorsed by prominent media personalities and celebrities like Bollywood film actress Karishma Kapoor.

Care Detergents Private Limited is determined to cater to its customer needs with full dedication through its high quality, cost effective, customer & environment friendly products.